Striving for freedom and individuality has always been and is the central topic of the history of man. The human being is constantly searching for new forms of expressing freedom and individuality. This searching has only a single aim: Protesting against limiting freedom and the gradual standardisation and uniformity of society.
The “rebellion of the creases” transfers this search with revolutionary optical coating effects onto textile’s projection screen of freedom and individuality: Denim &RUCO-COAT ROC!
In an unprecedented manner central motives of this topic, such as rebellion, counter movement and reforms, are newly interpreted with this revolutionary effect coating. Moreover, the individuality further develops to an overall optical interpretation, depending on article, design and the use of the textile.